Researching Companies - Key Resources

Competitive Intelligence is the acquisition of information about competitors, through public and ethical means, that is used to gain and maintain a competitive edge.

You can use these analytic skills to help you find information about any business of interest. Here is a list of some places to start:

Hoover's Online http://hoovers.com/
This site will provide you with a company's summary, quarterly financials, and profiles.

MSN Money http://moneycentral.msn.com/investor/research/welcome.asp
Here you'll get just about everything you'll need, from stock prices to the company's culture.

Wall Street Journal http://wsj.com
Come here if the company you are researching has been in the news recently, or if you just want to see how the company is performing financially. Full text articles are restricted to paid subscriber's, Please see Proquest database for full text articles from 1984 to present.

Forbes http://www.forbes.com/
The site of another leading business magazine provides a pull down menu where you can search specific types of businesses, such as manufacturing, technology, commerce and more.

Wright Investors' Service Corporate Information http://www.corporateinformation.com/
An easy to use site that provides comprehensive company profiles.

Some books to look through:

Protecting Your Company Against Competitive Intelligence by John Mc Gonagle
(HD 38.7 .M339 1998)
About competitive intelligence, shows you how to implement all the procedures the "pros" do, such as how to profile competitors, how to use war-gaming, word pattern analysis and handwriting analysis to gain the edge.

Millennium Intelligence by Jerry P. Miller
(HD 38.7 .M55 2000)
A group of professionals tell you how to do it right, it also contain some useful sites to help you in your search to locate company information.

Ward's Business Directory
Reference Section (HG 4057 .W37 2003) 8 vols
Important events in company histories.

Other library databases to consider:

LexisNexis Academic http://www.lexis-nexis.com/cis

Wall Street Journal http://wsj.com
Full-text coverage from 1986 to present


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